"Baby Shark" is a catchy, repetitive children's song that was created by Pinkfong, a South Korean educational entertainment company. While the specific thought process behind its creation is not publicly available, here are some likely motivations and factors that contributed to its massive success:

1. Simplicity and Repetition:

• The song's structure is incredibly simple, with repetitive lyrics and a catchy melody. This makes it easy for children to learn and sing along to.
• The repetition of "doo-doo-doo" adds a playful and engaging element, appealing to young children's auditory processing.

2. Familiar Theme:

• The theme of sharks, a fascinating creature for many children, provides a relatable and engaging subject.
• The song's depiction of a shark family, with a baby, parents, and grandparents, resonates with family dynamics that children understand.

3. Educational Aspect:

• While the song is primarily entertainment, it subtly teaches children about family relationships and simple vocabulary.
• The use of animal sounds (like the shark's "doo-doo-doo") can be seen as a playful introduction to sound recognition and language development.

4. Visual Appeal:

• The accompanying music video features bright colors, cute animations, and simple hand gestures that enhance the song's appeal and make it memorable.
• The video encourages children to participate and engage with the song through movement, contributing to its viral popularity.

5. Viral Marketing:

• Pinkfong utilized smart marketing strategies to promote "Baby Shark," including online distribution, social media campaigns, and collaborations with other brands.
• The song's simple format and engaging nature allowed it to easily spread through word-of-mouth and online sharing.

In short, "Baby Shark" is a successful example of a children's song that combines simplicity, repetition, a relatable theme, visual appeal, and effective marketing strategies to create a highly engaging and viral experience for children and adults alike.