The lyrics of "+57" paint a picture of a woman, or perhaps several women, enjoying a night out while in a relationship, exploring their sexuality and independence. The song's creation reflects several contemporary trends in reggaeton and Latin trap music:
Celebration of Female Agency: While the lyrics depict a woman deceiving her boyfriend, they don't portray her as a victim. Instead, she's presented as assertive, confident, and in control of her own desires and actions. This reflects a shift in some reggaeton narratives, moving away from solely objectifying women towards a more complex portrayal of female sexuality.
Hyper-masculinity and Bravado: The male artists contribute verses that often boast about their sexual prowess and conquests. This aligns with traditional reggaeton tropes of masculine dominance and competition. However, it's intertwined with the celebration of the woman's independence, creating a complex dynamic.
Party Atmosphere and Hedonism: The lyrics are heavy on the details of a night out: alcohol, drugs, dancing, and sexual encounters. This aligns with the general party-centric nature of much reggaeton and trap music, focusing on the immediate pleasures and excitement of the moment.
Collaboration and Branding: The song features a large ensemble of popular Latin artists. This is a common strategy in the genre to maximize reach and appeal to a wider audience. Each artist brings their unique style and following, building a stronger overall brand. The repeated mentions of their names and monikers throughout the song reinforce this branding aspect.
Regional Identity: The repeated references to Colombia ("Colombia gang") emphasize the song's origins and regional pride. This taps into a growing trend of celebrating Latin American identity and culture within global music markets.
Use of Code Words and Double Entendre: Phrases like "passing shots mouth to mouth" or descriptions of provocative clothing and dance moves utilize suggestive language and innuendo, common in Latin American urban music. This plays with the listener's understanding, adding layers of meaning.
In short, the song's creation stems from a confluence of factors: the evolution of reggaeton's portrayal of women, the enduring appeal of party anthems, the marketing power of collaborative efforts, and a celebration of Latin American culture and identity. It's a product of its time, reflecting both the continued prevalence of traditional machismo within the genre and the emerging complexities of female representation in Latin urban music. The song is ultimately a commercially driven effort aimed at appealing to a specific audience with familiar themes and sounds, but with a somewhat more nuanced approach to female characterization than some older reggaeton songs.